Want to know how to get backlinks for your blog posts? Then you need to include these 10 key ingredients. A high ranking position awaits. There is a fallacy that says that people will link to high quality posts.
If you have been blogging for a while, you may well have noticed that quality does not equal backlinks or shares. In fact, some of the best online content gets no shares while “viral” sites that scrape content end up getting lots of shares.
This is one of the biggest problems with blogging. Quality does not equal success. What equals success is backlinks and shares. And to get those, you may well need to change the way you are producing your blog content.
As a journalist of more than fifteen years, I am very passionate about content marketing for high quality content. I love helping good bloggers and writers to get their content noticed.
Over the numerous years I have been blogging, I have noticed that certain types of content get more backlinks than other types of content. And in particular, I have noticed that content that includes certain features is especially good at drawing backlinks.
There is one glaringly obvious fact that I have learned over the course of my blogging life. That is that people will not backlink to content because it is good. They will backlink to content that helps them with their own work.
If your content helps another blogger:
- Sell a product
- Create their own content
- Further their authority
- Improve their brand or reputation
… then there is a very good chance that you will get lots of backlinks quickly. And they will include high quality backlinks.
This is the key to getting high quality backlinks. You must produce content that helps other bloggers.
There are ten ways to achieving precisely that.
The 10 Elements Of A Blog Post That Will Produce High Quality Backlinks.
High quality images
The absolute number one way to get backlinks is to use high quality images in your blog. And the absolutely shocking thing about this is that a lot of high quality blogs get backlinks for images that aren’t theirs.
Take a look at TheMindUnleashed.com. They have a domain authority of 60. And the vast majority of their backlink profile is for images that they did not produce.
TheMindUnleashed uses very high quality images at the top of their blog posts. They get those images from places like DeviantArt.com. Other bloggers uses those images and link back to TheMindUnleashed and not to DeviantArt, so TheMindUnleashed gets the lion’s share of the link juice for an image they did not create.
Why do bloggers link to TheMindUnleashed as the image source and not DeviantArt?
The reason is simple. The bloggers do not know that the image came from DeviantArt and not TheMindUnleashed. And the reason they don’t know is that TheMindUnleashed puts their own image source link way down at the end of the post so that other bloggers don’t see them.
TheMindUnleashed has gotten thousands of backlinks this way. And it is all using content that is not their own.
Now, I am not advocating the use of images that you don’t have the copyright for. That can lead to legal trouble. However, you definitely do need high quality images. They are by far the easiest way to get backlinks.
How do you get high quality images? Ask artists if you can use their work. Use copyright free images from places like Pixabay.com. Or pay the fee for a professional stock image service.
High quality images are the easiest way to get backlinks for your blog. Every blog post should come with a (relevant) high quality image.
Little images or icons that express facts or ideas
There is another great way to get backlinks using images: Creating little images, icons, or comic strips that tell a story or express an idea.
Important caveat: The idea must be an idea that other bloggers want to express in their own articles.
This is the basic concept of memes. People use memes again and again because they express a common feeling or concept. You want to express how you feel. The find the right meme for the occasion.
This idea is not exclusive to memes. We can also use images for more serious ideas.
Let me give an example by creating one for this very article.
Let’s say I want to express the fact that people share content that reflect their own feelings and ideas.
Simple little images and sketches like this can earn a lot of backlinks. The important thing is that the image express a commonly held idea and that it expresses that idea clearly.
Even a very simple icon, like the icon of a backlink (below), can attract backlinks. Why? Because it has the potential to be used on thousands of sites. Especially if it’s in the right format (the image below, for instance, is a transparent PNG of a backlink icon—pretty useful, could possibly get backlinks, and it took about two minutes to produce).
There are already very many blog posts advocating the use of infographics for backlinks. The subject has been exhausted. As such, there is very little I can add to this conversation. Instead let me refer you to Felix Tarcommicu’s article on Monitor Backlinks.
- Facts and statistics that are clearly presented
High quality sites (and high quality bloggers / writers) like to qualify their arguments by referring to facts and statistics. Readers expect arguments to be backed by hard facts. Being the source of those facts is one way to earn lots of backlinks.
Research every article you create. Write a list of relevant facts and statistics. And present that information very clearly. Other bloggers who write about the same subject will likely link to your post in order to substantiate their own.
The opposite is also true. In order for other bloggers and readers to trust your content, you will need to qualify your own arguments. That means that you yourself will also need to link to other people’s stats and facts.
Writing for Entrepreneur, Felix Tarcomnicu says,
…if you want to become an authority and earn a lot of backlinks, you will have to show facts and stats. That’s the reason why the most sharable contents are:
Anything that helps other people create their own content
Bloggers share content that they would produce themselves if they were able or had the time.
For instance, let’s say a blogger is reviewing a video game. They don’t have time /cannot take their own screenshots. So instead they use yours and drop a backlink. You’re saving them time in exchange for a backlink.
Anytime you make another blogger’s life easier, or you make it quicker for them to complete their work, they will be more likely to give you a backlink.
Testimonials, Reviews, and Content that improves other people’s authority and / or branding
Everyone in the world is trying to improve their reputation, their authority and their branding. When we help them to achieve that, they are likely to give a backlink.
For instance, let’s say that a blogger is trying to assert themselves as an authority in this very subject matter (getting backlinks). The best thing in the world to this person would be for other bloggers to treat them as an authority.
Me, for example.
If you were to take part of this article, quote it on your own site, and then refer to me by name as an authority, I would very gladly give you a backlink, partly as a thank you and also because it helps me further my own business.
Lot’s of sites have testimonial / review / quotes sections that they use to prove their worth to their readers. These are often important pages, too, meaning a high page rank. By speaking positively of other bloggers, using their quotes, etc., you provide lots of incentives for them to backlink to you.
Writing for IT Briefcase, Christopher Cemper says,
Testimonial link building is considered a win-win scenario. This is because the website you leave a testimonial on will benefit from your feedback since it helps build trust in its visitors. On the other hand, you will get quality links that point to your website. You just need to say a word or two about your experience with their products or services.
Thought-provoking articles and opinions
As we’ve seen, there are lots of different ways to get backlinks. Getting links from other bloggers is just one way. Another way is to get link from people discussing your blog in forums.
Forum users have a different purpose than bloggers. Their purpose is to discuss things with other people and to find answers to their questions.
One of the best ways to get backlinks on forums is to create very thought-provoking content. Or content that makes readers ask someone else a question.
The Gold / Black dress is a brilliant example. Everyone wanted to know what colour other people thought the dress was. So they shared the image. On social media. On forums. Everywhere.
You can also provide a thought-provoking opinion on a popular subject. One article I wrote that attracted backlinks simply gave a plausible psychological reason for why First Person Shooters are the most popular type of game. It was an easy article to write. But it was thought provoking, and so it provoked discussion, and discussion means backlinks and shares.
So much has already been said about memes that there is little to add to the discussion. A good meme can generate hundreds of backlinks in no time. But remember that you want relevant backlinks. For a site to rank highly for a search term it needs links from the right link neighbourhood. Make sure your meme attracts people who are working in your niche.
Quotes while using an automatic backlink tool
Quotes can be a fantastic way of getting backlinks from forums and from some lesser experienced bloggers.
It’s easy enough to grasp why quotes work. A blogger or forum member is writing something. They want to include a famous quote. They can’t quite remember how the quote goes. They Google it and come to your site, where the quote is nicely written-out for them. They copy the quote and paste it on their site / forum.
Because this individual has only copied and pasted your words in order to save time, they are not likely to consciously choose to leave a backlink. No matter. If you have a piece of code or a plugin on your site that automatically creates a backlink when someone copies and pastes your content, you will still get the backlink.
This is a quick way of getting backlinks from low-to-mid- Domain Authority sites.
Petitions / Votes / Other elements people can vote on
The entire concept of a backlink is to provide a way for people to find one page from another. And to produce a backlink, someone has to choose to put it there (unless it is an automated backlink, which are bad for SEO).
When you look at the fundamentals of backlinks, you realise that the best way to get a backlink is to make other bloggers want their readers to see your content. And one of the best ways to do that is to make a visit to your website have an influence on the other blogger.
Votes, for instance. If you run a contest to find the best blogger in your niche, those bloggers are likely to share your contest in an attempt to win the contest.
One of the best backlink generation tactics of the year is TorgueMag’s Plugin Madness Competition. This is a competition in which readers vote for their favorite plugins in a series of different rounds, until one plugin is declared winner.
Why is this such a genius idea? Because the companies that make the plugins all want to win. And to try and win, they share the contest with their fans, asking their fans to vote for them. Because of this, the contest draws huge amounts of backlinks from high quality sites.
This is just one example. There are countless possibilities here.
The take-away point is that you must make it matter that another blogger’s readers visit your site. That way, those bloggers will want to link to your site and promote that link in order to gain whatever positive influence you’re putting on the table.
In conclusion backlinks have nothing to do with quality. The best way to get backlinks is to create content that actually helps other bloggers.
Forget the misguided concept that high quality content gets backlinks. It’s simply not true.
What draws backlinks is content that helps other bloggers achieve their ambitions.
With that in mind, you might like to consider the following question:
What is the ambition of other bloggers in your niche?
Some ambitions are universal. All bloggers want traffic. All bloggers want a good brand and authority. All bloggers want high quality content. Help them get those things and you will get lots of backlinks and improve your Page Rank so you rank highly in Google.
But some niches may also have unique ambitions.
For instance, I work with independent authors, app developers, and game developers. One of the ambitions they have is to attract people who play similar games, read similar books, or enjoy similar apps to theirs.
For instance, an independent developer who makes First Person Shooter will want to be seen in the same light Call Of Duty. Therefore, if I am working on my gaming blog, one of the best things to do is to compare independent games to similar, bigger games.
I once wrote about how an independent platformer was similar to Mario 64 (which is the best platform game of all time). The game developer in question was thrilled and more than happy to promote my content and provide a backlink.
Of course, I bring this up to illustrate a point. What matters is that:
- You understand the desires and ambitions of other bloggers in your niche.
- You provide content that helps them achieve that aim.
This can mean that a backlink strategy in one niche is completely different to a backlink strategy in another.
If, for instance, bloggers in your niche are not good at technical matters, like making graphics, they might be starved for infographics, in which case your one infographic might do very well. On the other hand, an infographic made for the graphics niche might tank simply because everyone else in that niche is also creating infographics.
In closing, understand the needs of other bloggers in your niche, and help them achieve those things. That is the best way to get high quality backlinks.
I’ve created a little infographic you can share / print / use on your own blog (with a backlink, naturally).
Thanks for reading.
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- Make sure you optimize internal links too.