Portfolio

Below you can find a selection of my many published articles, advertising copy, SEO landing pages, web content and more. Further samples are available via PaulH[AT]PMHarrison[DOT]com

Some of the clients I’ve been privileged to work with

Newsletters:

Newsletter about Google My Business

For this project I wrote and designed a newsletter teaching business owners how to create a Google My Business listing. VIEW HERE

Newsletter about meditation

The Daily Meditation required a newsletter that would showcase different meditation techniques while also marketing the company’s ebook. I designed and wrote this newsletter.

View Here.

Article Samples:

Whenever you require an article that will grip readers and compel them to take action you can rely on my expertise. Below are samples of articles written for leading publications around the world.

News Feature On Esports For Edge Magazine

Edge Magazine is an authority publication in the video games niche.

I conceptualised a story about a new esports venue, Millennial Esports, researched the article, interviewed executives at Millennial Esport, and wrote the article.

Read HERE.

From Humble Origins To Superior Software, for GamesTM

GamesTM is a leading glossy magazine in the video games niche.

They requires a feature article profiling a classic games developer

For this article I interviewed game developer executives, compiled imaged, and wrote the article.

Read HERE

Trade paper article about a… potato?!

Spudman magazine is the leading trade paper for potato farmers.

They requires an in-depth profile of a Burlington-based potato farmer.

For this article I conducted research, interviewed EarthFresh Farms, and wrote the article.

Read HERE.

Online Ads (Adwords / Facebook):

When it comes to generating clicks on your ads, copywriting is key. With the right message, delivered in the right way, you can truly make Facebook ads, Adwords, and other online advertisements work for your business.

I’ve created online ads across all different platforms and devices.

Click here to view my sample ads [PDF].

Landing Page:

Landing pages are standalone web-pages designed to generate leads.

The benefit of the sign-up page for your business is that it makes it easy for your potential customers to sign-up to your email newsletter or to contact your business so you can open a communications channel.

Landing page for P.M.Harrison

P.M.Harrison required a landing page to entice visitors to sign-up for the newsletter.

For this project i designed the layout of the landing page, wrote the copy and the call-to-action, and published the URL.

View my sample landing page here.

Landing Page For THE DAILY MEDITATION

The Daily Meditation required a landing page that would introduce visitors to the brand and generate leads for the newsletter.

For this project I designed the layout using HTML & CSS in WordPress; and wrote the copy.

SEO Landing Page for TheDailyMeditation.com

Welcome e-Mail:

The welcome email is arguably the most important email you will ever send to your customers and clients, because it sets the tone for all further email communication.

Writing a successful welcome email is like poetry: It requires purpose, efficiency, and effective communication with minimal words.

Take a look at these samples of welcome e-mails:

Build A Brand Welcome Email

Build A Brand required a welcome email that would introduce the brand and its services, and generate qualified leads for those services.

I designed this welcome email using merge-tags in MailChimp to dynamically inject the recipient’s name for a personalised feel. I wrote the copy with a focus on clearly introducing services.

View HERE

Welcome email for The Daily Meditation

The Daily Meditation required a welcome email to introduce the brand and generate downloads of an ebook.

This welcome email uses dynamically generated content to include the recipients name, for that personal touch.

View HERE

Direct Marketing

Need compelling direct marketing that drives conversions? Take a look at these samples:

Direct Mail Newsletter Sample For Sun Family Mortgage

This direct mail campaign advertises a family mortgage specialist.

For this project I wrote the copy and designed the layout in InDesign

View HERE

Direct marketing campaign for hotel

Whately Hall is a luxurious old hotel in Banbury UK.

This direct mail campaign showcases the luxuriousness and class of the hotel.

For this campaign I wrote the copy and designed the layout in InDesign.

VIEW HERE

Ad For Real Estate (property listing)

This real estate ad showcases a property in Richmond Ontario.

For this project I wanted to created the sense of a comfortable old home, with copy that invites the reader in.

For this project I wrote the copy and designed the layout in InDesign.

VIEW HERE

Postcard for Real Estate

This direct mail postcard campaign advertises a real estate agent, with compelling copy that demands action.

For this campaign I wrote the copy and designed the layout in InDesign.

VIEW HERE

Direct marketing campaign for charity

This direct mail campaign advertises a charity.

For this campaign I created friendly, trustworthy, caring copy that evokes an emotional response.

For this campaign I wrote the copy and designed the layout in InDesign.

VIEW HERE

SEO Blog Post:

Article on building backlinks published on NinjaOutreach [External Link]

Long-form article [pillar post] for The Daily Meditation

Interviews :

When you require interviews, whether internal or external, it’s imperative that your company or organisation creates the right impression for both the interviewee and the reader. With more than ten years’ experience interviewing individuals ranging from politicians to CEOs to creatives to customers, you can trust my interviewing skills to give your company the right image and to produce the in-depth and insightful answers your publication needs.

Here are some samples of my past interviews.

Interview with Don Foster (Liberal Democrat Shadow Culture, Media and Sport Secretary, Government of the United Kindgom)

Interview with Superior Software CEO Richard Hanson for Imagine Publishing