Below you can find a selection of my many published articles, advertising copy, SEO landing pages, web content and more. Further samples are available via PaulH[AT]PMHarrison[DOT]com
Some of the clients I’ve been privileged to work with
Newsletters:
Newsletter about Google My Business
For this project I wrote and designed a newsletter teaching business owners how to create a Google My Business listing. VIEW HERE
Newsletter about meditation
The Daily Meditation required a newsletter that would showcase different meditation techniques while also marketing the company’s ebook. I designed and wrote this newsletter.
Article Samples:
Whenever you require an article that will grip readers and compel them to take action you can rely on my expertise. Below are samples of articles written for leading publications around the world.
News Feature On Esports For Edge Magazine
Edge Magazine is an authority publication in the video games niche.
I conceptualised a story about a new esports venue, Millennial Esports, researched the article, interviewed executives at Millennial Esport, and wrote the article.
From Humble Origins To Superior Software, for GamesTM
GamesTM is a leading glossy magazine in the video games niche.
They requires a feature article profiling a classic games developer
For this article I interviewed game developer executives, compiled imaged, and wrote the article.
Trade paper article about a… potato?!
Spudman magazine is the leading trade paper for potato farmers.
They requires an in-depth profile of a Burlington-based potato farmer.
For this article I conducted research, interviewed EarthFresh Farms, and wrote the article.
Online Ads (Adwords / Facebook):
When it comes to generating clicks on your ads, copywriting is key. With the right message, delivered in the right way, you can truly make Facebook ads, Adwords, and other online advertisements work for your business.
I’ve created online ads across all different platforms and devices.
Click here to view my sample ads [PDF].
Landing Page:
Landing pages are standalone web-pages designed to generate leads.
The benefit of the sign-up page for your business is that it makes it easy for your potential customers to sign-up to your email newsletter or to contact your business so you can open a communications channel.
Landing page for P.M.Harrison
P.M.Harrison required a landing page to entice visitors to sign-up for the newsletter.
For this project i designed the layout of the landing page, wrote the copy and the call-to-action, and published the URL.
View my sample landing page here.
Landing Page For THE DAILY MEDITATION
The Daily Meditation required a landing page that would introduce visitors to the brand and generate leads for the newsletter.
For this project I designed the layout using HTML & CSS in WordPress; and wrote the copy.
SEO Landing Page for TheDailyMeditation.com
Welcome e-Mail:
The welcome email is arguably the most important email you will ever send to your customers and clients, because it sets the tone for all further email communication.
Writing a successful welcome email is like poetry: It requires purpose, efficiency, and effective communication with minimal words.
Take a look at these samples of welcome e-mails:
Build A Brand Welcome Email
Build A Brand required a welcome email that would introduce the brand and its services, and generate qualified leads for those services.
I designed this welcome email using merge-tags in MailChimp to dynamically inject the recipient’s name for a personalised feel. I wrote the copy with a focus on clearly introducing services.
Welcome email for The Daily Meditation
The Daily Meditation required a welcome email to introduce the brand and generate downloads of an ebook.
This welcome email uses dynamically generated content to include the recipients name, for that personal touch.
Direct Marketing
Need compelling direct marketing that drives conversions? Take a look at these samples:
Direct Mail Newsletter Sample For Sun Family Mortgage
This direct mail campaign advertises a family mortgage specialist.
For this project I wrote the copy and designed the layout in InDesign
Direct marketing campaign for hotel
Whately Hall is a luxurious old hotel in Banbury UK.
This direct mail campaign showcases the luxuriousness and class of the hotel.
For this campaign I wrote the copy and designed the layout in InDesign.
Ad For Real Estate (property listing)
This real estate ad showcases a property in Richmond Ontario.
For this project I wanted to created the sense of a comfortable old home, with copy that invites the reader in.
For this project I wrote the copy and designed the layout in InDesign.
Postcard for Real Estate
This direct mail postcard campaign advertises a real estate agent, with compelling copy that demands action.
For this campaign I wrote the copy and designed the layout in InDesign.
Direct marketing campaign for charity
This direct mail campaign advertises a charity.
For this campaign I created friendly, trustworthy, caring copy that evokes an emotional response.
For this campaign I wrote the copy and designed the layout in InDesign.
SEO Blog Post:
Article on building backlinks published on NinjaOutreach [External Link]
Long-form article [pillar post] for The Daily Meditation
Interviews :
When you require interviews, whether internal or external, it’s imperative that your company or organisation creates the right impression for both the interviewee and the reader. With more than ten years’ experience interviewing individuals ranging from politicians to CEOs to creatives to customers, you can trust my interviewing skills to give your company the right image and to produce the in-depth and insightful answers your publication needs.
Here are some samples of my past interviews.
Interview with Superior Software CEO Richard Hanson for Imagine Publishing
Press Release
This press release was written to create publicity for a book in the self-improvement niche, specifically about body language.
For this project I wrote the copy and designed the layout in Microsoft Word.
Infographics
Infographics are a beautiful way of delivering information to your customers. They’re also excellent for generating backlinks.
Samples of infographics I have written and designed
- Healthy lifestyle infographic
- Scientific health infographic
- SEO infographic about backlinks
Social media
Lifestyle article for TinyBuddha [External Link] This lifestyle article generated over 3.1K shares on social media.
Lifestyle article for DoYouYoga [External Link] This blog post achieved over 800 shares on social media.
Social Media Marketing for The Daily Meditation
MISC.
The following is a selection of other articles, reviews, and content for glossy magazines (copy only)
Live Long And Prosper: On The Evolution Of Franchises
Bloody Fantastic Reality — Gaming Feature Article Published in PLAY-Gamer Magazine
Cybeles secret book review — Published in Death Ray Magazine
Gotta Catch Em All — Feature Article Published in GamesTM Magazine
Kinect Four by Paul Harrison — Feature Article Published in X-360
Mind Body Interface, Kinect And You — Featured Article published in 360Gamer
Mushi-shi Anime Review Published in Death Ray Magazine
StarDust — movie review published in Death Ray Magazine