61 Truly Effective Ways To Improve Facebook Engagement Rate

Published by Paulh on

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According to their offical statement, Facebook’s Engagement Rate is the percentage of people who saw a post that liked, shared, clicked or commented on it.

You can view your Facebook engagement rate by going to Page > Insights > Posts > Engagement Rate.

When you look at your engagement rate you’ll most likely notice that some of your posts have high engagement rates and others low.

But what exactly separates a good engagement rate from a bad one? What type of posts create good engagement rates? And how can you improve your Facebook engagement rate and thereby improve the effectiveness of your page?

That’s what this list is all about.

I’m about to present a list of 61 tips you can use to increase Facebook engagement rate for your posts. All these tips are effective but some will work better than others, dependent on the nature of your page and your demographic.

So let’s take a look at…

The 61 Ways To Improve Facebook Engagement Rate 



  1. 1: Make your audience a part of the experience:

  2. Your fans want to be involved with your page, your business, and your posts. This is where what I call “3 dimensional” posts come into play. Most posts are flat and 2D. They give information but ask nothing in return and ask for no interactivity.

3D posts ask the user to be an active part of what is happening.

  1. Polls are a great example of this. The poll cannot succeed unless lots of people engage with it, so users feeling obliged to interact. They are an integral part of the experience, and also of the result, of the post.

The post below makes the audience an active part of the post by saying “Click LIKE to wish this lady a happy birthday”. Simple, but it works.



When you make the audience an active part of the post you motivate (and sometimes even oblige) them to act. 




2: Have an idea that stands out from the crowd.

A create and original idea will make your blog, business, an Facebook page unique. If people love the underlying theme and idea of your blog then they will actively get involved with your blog and will naturally want to engage with your Facebook posts.

One of the best examples of this is Spiritual Gangster. They sell clothing for spiritualists (mostly yoga practitioners). They made spirituality hip and cool, which was fairly original at the time. The result is a strong brand image that results in high levels of Facebook engagement.
Here’s an example post from Spiritual Gangster. You can feel the vibe and energy of a Spiritual Gangster post. It’s a unique thing.


A unique idea and style will make your page stand out from the crowd. 


You had me at Namaste ✌?️http://bit.ly/1IWWKcC

Posted by Spiritual Gangster on Sunday, August 16, 2015



  1. 3: Youtube:

    Pretty much speaks for itself. Youtube is the second largest search engine in the world, so you’d be mad not to use it, and by producing videos you can show yourself, which will make your audience feel a closer relationship to you and will lead them to engage with your  Facebook content more often.

This video comes from The Gaming Lemon, one of the very few gaming Facebook pages to really take off in the past few years.


Pfft! Women! (GTA 5)

Posted by TheGamingLemon on Wednesday, November 19, 2014

  1. 4: Always stay up with the latest trends:

  2. Right now, videos are what is working on Facebook. But that could change at any moment. Keep up with the latest trends and make sure your pages look modern to the week.



  1. 5: Personality:

    We all love people with personality. And we all love Facebook pages with personality too. Personality makes you stand out. Decide on the right personality for your brand and then stick to it. Make that personality show in your posts, images, videos, and everything you put online.

One great example of a Facebook page with personality is The Oatmeal. Not only is their profile picture full of personality and craziness but every one of their posts is also packed full of fun, humour, and craziness. Take a look.



Make people fall in love with your personality and they’ll naturally want to engage with your posts. 


    1. 6: Make posts that cannot “succeed” without engagement:

      Create a reason why a post must be seen by millions and a reason why your audience must share it.

    2. The classic example of this is petitions.
    3.  Petitions are one of the most powerful social media tools. The reason is because the petition itself cannot success unless it is shared. There’s a very clear reason for the individual to share or retweet the post: to get enough signatures on the petition. By making the post demand shares you motivate your audience to get involved.

This post asks the audience to email south African Airways to get them to stop… well, you can read the rest…

Petitions and “active” posts make people feel they have to share. 

#JusticeForCecil supporters, please email South African Airways FlySAA. Tell them to stop transporting animals…

Posted by Animal Rights on Sunday, August 9, 2015




  1. 7: Ask your friends to do X because Y:

    You’re hoping to get people to share your posts with their friends. One of the most logical ways of doing so is to ask them to share something specific with their friends for some specific benefit. For instance, “Share this post to ask your friends to recycle because we need to protect this beautiful world of ours”.

Tell people to do something and give them a reason why. It doesn’t even have to be a very good reason. 


  1. 8: Don’t make the cardinal sin:

    The cardinal sin of social sharing is to presume that just because something is good it will be shared. We tend to think if this post is good enough people will share it. But that simply is not true. People can read your post and love it but still not share it simply because it doesn’t occur to them that their friends might also like it or that there is any practical reason for sharing it. There’s no such thing as a good enough post. Shares and quality writing / producing are not the same thing.


Quality ≠shares. Low quality posts get shared all the time. 



  1. 9: Be human:

    It can be tempting to try to make yourself look amazing online. Ultimately, such vainglory will only disconnect you from your audience. A more human approach can create a lasting bond between your readers and yourself.

This post from Dude Perfect shares a simple human trait. Look how many likes it got. Simple. But powerful.


Don’t be afraid to show your human side. Other humans will be attracted to it. 

  1. 10: Humour:

    Humorous blogs take off, perhaps because it’s a lot easier to share something silly than something serious. I work as a games journalist and so have a lot of experience in that industry. From personal research it’s clear that gaming websites that incorporate humour achieve likes and followers much faster than more technical and serious gaming sites. The same is true for the majority of other niches.

Here’s a funny post from the guys at ICanHazCheezeburger. It’s stupid, silly and fun; the type of post people love sharing.

This cat is going to immediately regret this.

Posted by ICanHasCheezburger? on Friday, August 14, 2015



Everyone loves funniness. Be funny, be loved. Simple.  


  1. 11: Live a good life:

    You know how to make it easier to have interesting things to share? Doing interesting things, that’s how. Live an interesting life and you will always have stuff worth sharing.

The Rock is constantly sharing his good times. Here’s a simple, fun post from Dwayne “The Rock” Johnson. It’s a happy photo, and those lead to easy shares and likes.

Courtesy of @TheRock Instagram: https://instagram.com/p/6ZSLENoh2N/?taken-by=therock5 awesome chicks and some crazy…

Posted by Dwayne The Rock Johnson on Friday, August 14, 2015

Obviously we can’t all be The Rock, but we can all have good times and we can all share those good times on Facebook.

If you actually do amazing things in real life it’ll be much easier to share amazing things in virtual life (A.K.A Facebook). 


  1. 12: Be a cool dude:

    Cool dudes don’t just talk about themselves all the time. They respond to comments too. When you make the effort to respond to comments you create a two way communication that in turns creates a stronger relationship with your readers / audience.


Be nice. Respond. Be involved with your audience. 



  1. 13: Appeal to social people:

    Not everyone feels comfortable sharing posts or making comments. A lot of people are shy. Others simply aren’t particularly social. The most important demographic for social media networks is social people. Find out what social people talk about and share, and then discuss those same things. That way you’re applying to people who actually share things. If you’re a natural introvert like me this might not come easily to you.

 AllWomenstalk caters to a social demographic and thereby is more likely to generate shares than pages that cater to a less social demographic. 


Social people are more likely to share your post. Cater to them first. 

  • 14: Create posts specifically for groups / communities:


  • On Facebook one of the easiest ways to start to get likes for a new page is to share it with groups and communities. You can join groups freely and are able to share posts with their audience. For instance, I’m part of the INFP group which caters for people of the INFP Myers-Briggs personality. By writing posts specifically for that group I can share the post with the group, get likes and shares, and use that group to grow my page.

When I was starting to market myself I shared my page on the INFP group. INFPs are known to be shy people with complex feelings, so I showed that side of myself and got some easy shares (also I actually am INFP so the individuals in this group are very relatable to me).

infp share


Be an active member of a group first, then ask them to get involved with your page. 



  15: Sales / offers:

 Everyone loves a good sale, and friends also like to keep each other informed of good deals in the industries they like. Make use of our love of good deals by sharing them on Facebook. Your engagement rate will increase quickly.

Like action? This week, you can save big on the entire Devil May Cry series on the PlayStation Store!

Posted by CAPCOM on Tuesday, August 11, 2015


Who doesn’t love a good deal? No one, that’s who. 


  1. 16: Create events:

    Events give your audience a reason to share. For instance, I’m part of the GTA’s Fighting Game Community. We often run events for the community. Those events get shared by many members of the community, which increases exposure and leads to an increased audience.

Major League Gaming creates video game tournaments for gamers. Because they are an integral part of the community they are a huge talking point, so naturally they experience a healthy Facebook engagement rate.

We are happy to announce MLG’s 100th event; the MLG World Finals on October 16th-18th in New Orleans! Watch the best…

Posted by Major League Gaming on Monday, June 8, 2015

People love to inform others about what they’re doing. If you create an event and get people to attend it, they’ll be sure to share it with their friends. 

  1. 17: Share posts on your personal profile occasionally:

    Share your own posts on your personal profile occasionally.



    1. 18: Make videos:

      Videos are huge on Facebook. Create funny, entertaining, or educational (how to) videos for easy shares.

The Mind Unleashed is a very popular Facebook page that is about using the full power of the mind to become your true self (they also share lots of environmental posts). They use videos to increase their Facebook engagement rate. Here’s one example.

Wow, I didn’t expect to see that!

Posted by The Mind Unleashed on Sunday, August 16, 2015

Video is arguably the most important medium right now. Use it.  

  1. 19: Share other people’s posts:

    You can create a good name for yourself by sharing posts from other people’s pages. Hopefully they’ll share one of your posts in exchange.



  1. 20: Post local news and events:

    If your page involves a physical presence (e.g. your page is for a local store) post news and events about your area to engage your local audience.

Newspapers are the obvious example of this. Because people go to newspapers to learn about what’s happening in their area, newspapers become a crucial hub for social communication. Naturally this leads to some high levels of Facebook Engasgement.

Here’s a post from my local newspaper, The Hamilton spectator.

When you share local events you become an integral part of your community. Then you can reap the benefits. 

  1. 21: Create unique content:

    To make your posts and pages stand out on Facebook, post original content. Quotes and viral videos are great for getting some quick LIKEs, but to create a stronger relationship with your audience, give them something no one else does.

Here’s a unique post I created for TheDailyMeditation.com. It stands out among the crowd.

This 200 year old Buddhist monk is not dead.

Posted by The Daily Meditation on Saturday, August 15, 2015


Unique content stands out and is thereby more likely to generate user engagement. 

  1. 22: Ask questions that will split the audience:

    You remember the viral blue / gold dress? That post went viral largely because people like expressing their opinions and arguing. There’s just something about us humans that can’t help getting in an argument and that will fight to prove ourselves right even when we’re discussing something compeltely pointless.

  2. With the dress post, half the audience saw the blue, the other half the gold, so there was a split audience that debated the dress. That argument led the dress to become one of the most viral piece of content ever.
  3. Take advantage of man’s irrepressable need for debate. Create posts that will split the audience. Then use that split / argumentative dynamic to your advantage.

white gold black blue dress


Split the audience and make them argue among themselves. 


  1. 23: Ask questions that people actually want to answer:

    Questions like “Where is the nicest place you’ve visited on holiday” or “What is the best candy you’ve ever eaten” are fun to answer. People want to answer those questions. That makes them an easy way to increase engagement rate.


Make it fun to answer your questions. 


  1. 24: Be timely:

    Sharing news as it happens, or commenting on current trends in your industry, shows that you are up to date, modern, and of the moment. This increases the chances of your audience engaging with your posts on Facebook.

  2. Wiki Leaks is one of the most well known Facebook pages in the world. Their entire angle is being the first to break the news.

    Today makes 3 years of Julian Assange’s asylum over US epsionage case https://justice4assange.com/

    Posted by Wikileaks on Sunday, August 16, 2015






  1. 25 : Be of value:

    Posting funny pictures and inspiring quotes is a good way to get some basic engagement. But if you really want people to care about your page and to engage on a deeper level (perhaps buying your product) aim to be truly valuable, sharing tips that make a difference and insight that matters.

How To Basic is a Facebook page and Youtube channel that specialises in providing quick and easy how-to guides to everyday situations. Here’s an example.

NEW VIDEO: How To Open a Wine Bottle Without a Corkscrewhttps://www.youtube.com/watch?v=b7Ot6AIYwdYLike & Share this incredibly easy technique!

Posted by HowToBasic on Monday, August 3, 2015

Is your content truly valuable? 




    1. 26: Be more visual than verbal:

      As a natural born writer I personally am inclined to focus far more of my energy on words than on images. This however is not effective. Images are generally more powerful than words on social media networks, which is why comic-style pages do so well, where even the most wonderfully constructed prose struggle to gain shares.

Spirit Science has 7.6 million fans. The majority of their posts are visually pleasing quotes, many of which get well of 30k LIKEs.


A picture is worth… yada yada… 

  1. 27: Consistency:

    You want to build a relationship with your audience. To do that your audience needs to know who you are. The only way they can get to know who you are is by seeing consistent posts from you in their feed. Use Facebook’s Post Schedule to schedule your posts ahead of time, that way you can have new content coming out even when you’re not able to work on your blog / page.

To get to know you people have to see you. Put yourself before those eyeballs. 



  1. 28: Post at the right time:

    Your audience is online at a specific time of day. For instance, if your blog is about night owls then obviously they’re going to be up at night. Use that to your advantage by posting when your audience is online.

  2. Use Facebook Insights to determine precisely when to publish posts


When is your audience online? Post then. 


  1. 29: Elicit sympathy:

    People are drawn to other people, not to perfection or to robots. Be human in your posts. Share a problem you’ve gone through. Ask for help. You’ll find that your audience will want to get involved and help you out, and that will increase Facebook page engagement and strengthen your relationship with your audience.

  2. Also use other sources of sympathy. Animal rights are one of the most powerful. We all remember the story of Cecil The Lion. We all felt outraged. We wanted to act. Many Facebook pages used that anger to create engagement.

Were YOU upset over #CecilTheLion’s death? Tell FedEx & UPS to STOP SHIPPING BODY PARTS.

Posted by PETA (People for the Ethical Treatment of Animals) on Sunday, August 16, 2015

Symapthy and compassion are powerful motivators. Use them. 


  • 30: Contests:


    People love contests. Set up a “best selfie” or “cutest cat” competition and watch as your audience suddenly floods you with images of themselves and their cats, creating a tidal wave of interactivity that leads your page to leap in popularity.
    Wishpon recently held a contest that rewarded fans with a chance to win a year of Wishpond’s social suite.



Would you like something for nothing? So would everyone else. 

  1. 31: Make your audience feel like the experts:

    You love feeling like the expert in your field, right? Guess what. So do your audience members. Ask your audience for advice and watch as they gladly share their own insight and opinions.


You enjoy sharing your opinion. Let other people do the same through your page. 

  1. 32: Call to action:

    Sometimes the simplest things make the biggest difference. Simply ask your audience to like and share your post and watch as they like and share your post. But do not do this too often as it will soon irritate your fans.

This example could not possibly be any simpler, but it worked!

So let me try this myself. A-hmmmm… : Like my page on Facebook. No really. Do it now .

  1. 33: Facebook Ads:

    Only a small fraction of your audience will actually see your post. If you feel your post is an especially important one, take advantage of Facebook ads.

If you have an important or powerful post to share take advantage of Facebook ads. 


Sometimes it’s worth paying for the extra exposure. 


  1. 34: Post more often (but not too often):

    Your audience reacts to people and pages they feel a relationship to. It takes time to build that relationship. Or, more specifically, it takes many shared experiences to create a relationship. On Facebook your shared experiences are your posts. Post more often and your audience will feel a stronger connection to you and be more inclined to share your posts.





  1. 35: Attitude and personality:

    People can sense your personality and your attitude from as little as 5 words.

  2. For instance, let’s imagine that I want to tell you that my new book is out.  I could say this straight-up with zero personality: “My new book is out”. You would likely respond by saying “so what?”
  3. How about I say, “My baby book just released”. Ah. That’s better. It implies the book is something important, the word “Release” also gives more of a sense of action, and the “just” makes the post of the moment.
  4. Make sure your words express the right character for your page.

PewDiePie’s attitude has made him a rockstar on Youtube and from there’s he’s very quickly risen to 6.8 million Facebook likes. His personality is magnetic. And because of that his fans will like practically anything he puts up. Here’s an example of a very simple post PewDiePie pup up. It got hundreds of thousands of likes.

Speaking of PewDiePie, one way he uses his personality to his advantage is to make his fans feel like his friends. He’s constantly saying things like “I love spending time with you” “You are all my bros” “I love my bros” etc.

In fact, it’s worth choosing one word by which you refer to all your fans, and making that word something that elicits warm feelings. If you’re a down to Earth page you can use “Bro” or “Lads”, but things get harder when you’re dealing with more specific groups of people. For instance, what do I call the fans of my meditation page? What’s the right word to refer to them? I’m actually still trying to work that out, so if you have any ideas you know what to do: leave a comment.

Have a magnetic personality and people will be eager to engage with your Facebook posts. 

  1. 36: If you wouldn’t put it on your personal profile don’t put it on your page:

    It’s easy to hide behind your Facebook page and use it to post items you wouldn’t put on your personal profile. But remember, you’re asking your fans to share your posts on their personal wall. So, if you would not share a post on your personal page, don’t expect your audience to either.

Don’t use your page to say things you wouldn’t say in person. If you can’t post it to your friends don’t post it to your fans. 




    1. 37: Change:

      People want to change stuff. Psychologically speaking, the ability to change something is a sign of power, so when you make your audience feel as though they can change something you also make them feel empowered. That’s partly why sites like change.org have taken off, because they create the feeling of being empowered.

You don’t have to make your post about petitions, human rights, animal rights, and other serious subjects. People will also share posts that demand far more down to Earth changes. Here’s a post from Playstation blog Push Square, which is about a petition to get First Person Shooter SOCOM 2 remastered.

Tango down

Posted by Push Square on Sunday, June 21, 2015

People love to feel important. Make them feel empowered and they will absolutely love you. 


  1. 38: Positivity:

    Research shows that positive posts are far more likely to be shared than negative ones. People enjoy positivity and also want to be seen as positive people. Fill your page and posts with as much positivity as humanly possible.

Power Of Positivity is a very popular Facebook Page and blog that is all about positive living. They mostly share colourful quotes designed to make people feel happy. Those quotes get many thousands of shares.

On Facebook as in life, positivity attracts people to you. 




  1. 39: Make them feel as though they’re connecting to someone / something:

    The entire reason people are on Facebook is to be connected. So, logically, if you want to increase your Facebook engagement rate, make people feel as though they are connecting to something that they want to be connected to.

Shoryuken is a vital part of a very specific community: The fighting game community. Everyone in the fighting game community knows that Shoryuken holds it together. So if anyone wants to connect with the fighting game community, they go through Shoryuken. The result, naturally, is a good Facebook engagement rate.

 Shoryuken mostly posts about upcoming events. They break the news about these events before anyone else, and they’re also the community leader. So any shares pertaining to those events are likely to go Shoryuken’s way.

Capcom Cup 2015 Announced for December 6, Taking Place at PlayStation Experience in San Francisco -…

Posted by Shoryuken on Friday, August 14, 2015

It’s a social media network. Use it to help people network socially.  


  1. 40: Make them feel like a friend:

    Facebook is about friends. When you make your audience feel like a friend they are more likely to get involved with your page.

  2. Post humorous photos of yourself and personal stories. This will create a sense of friendship that is a powerful tool for your brand. Not to mention, it also makes for a much more positive scene.

A great example of this is Lad Bible.

Lad Bible is one of the fastest growing blogs of all time. They created their success by making everyone feel like one of their “Lads”. Make your fans your friends and they’ll help you succeed online.

Auntie Sam isn’t having the best of days…

Posted by The LAD Bible on Monday, August 17, 2015

You’d share your friends posts, right? So make your fans your friends an then they will share your posts. 

  1. 41: Make your post say something positive about the person sharing it:

    People want to be seen in a positive light. If you make your posts say something positive about the person sharing it, you’ll be far more likely to gain interaction.

  2. For instance, one of the more popular posts I wrote recently was 20 ways to help someone you love with anxiety. By sharing this post my fans show that they are compassionate loving people. That makes them look good and thereby makes them more inclined to share the post with their friends.
  3. Health Digest does this to great effect.

Anyone sharing a post from Health Digest will obviously look like a health conscious person just because of the name of the page. So the mere fact of sharing a Health Digest post says something positive about the fan.

This post makes the individual look extremely healthy because the physical health of the fruit smoothy is combined with “intelligence”.

4 Smoothies for a More Intelligent You

Posted by Health Digest on Monday, August 17, 2015

So let me now try that regarding this page. How about: “Science suggests people who share this page are absolutely amazing geniuses.”  Eh, a little try hard, but you shared this page anyway, right?


    1. 42: Nostalgia:

      According to my analytics and research, nostalgia is one of the best motivators for sharing.

    2. People love seeing posts that remind them of their childhood or even of a few years back. This also gives them a reason to get back in contact with their old friends.
    3. For instance, let’s say you share a post about the best games for Nintendo’s N64 games console (which was out in the late 90s). For instance you could say, “Goldeneye is still the more fun multiplayer FPS ever”. This post reminds your fans of the people they used to lpay the game, Goldeneye, with, and once they’re thinking of those people they’re likely to share the post with them.

Purple Clover uses nostalgia to create an excellent lifestyle blog for generation X-ers. Their Facebook cover shows how powerful an emotion nostalgia can create.


Posted by Purple Clover on Sunday, February 15, 2015


“The force gives the Jedi his strength”. — nostalgia. Use it. 






  1. 43: Perform a content audit:

    You’ve probably posted several hundred Facebook posts already. All the analytics from your previous posts are conveniently saved in the Facebook Page Insights tab. Go through your old posts and determine what worked and what didn’t. Then rinse and repeat with similar but updated content.


Your Facebook insights are full of priceless info. 



  1. 44: Use numbers in posts:

    Most posts consist of two things: images and words. When you include numbers into the proceedings you tend to standout by contrast. This is the same in the SERPs.

  2. Number / list posts also make you feel ilke you’re getting more bang for your buck. That’s partly why I made this anumbers list (and at 61 entries you really are getting more bang from your buck!).

Ranker’s entire website is a collection of list posts. They’ve achieve 1.3 million fans so far and enjoy good Facebook engagement rates.
Here’s a typical Ranker post. 20 explosions?! That’s right. Who wouldn’t want to click on a list of 20 big bangs?!

China’s not the only place with crazy explosions, the U.S. has 3 huge ones on this list

Posted by Ranker on Sunday, August 16, 2015



  1. 45: Be human :

    Sounds stupid right. Of course you’re human. But in truth a lot of people hide their personage behind their page.

  2. Be a real person and people will feel a much deeper connection to you. Your Facebook engagement rate will increase substantially as a result.

Star Trek legend George Tekai is the best example of this. He’s got far more Facebook fans than his fellow Star Trek actors. Why? Perhaps because he always shows his personality and goes out of his way to show this fans that he’s just like them, a regular person.

The older you get, you realize having couth sometimes matters much less than standing up for what’s right.

Posted by George Takei on Sunday, August 16, 2015

I’m tired and need coffee. — simple statements like that make people like you. 




  1. 46: In your face:

    Show your face, or someone’s face.

  2. People are naturally programmed to identify faces first, so when you put a face in your post you quickly gain your audience’s attention, increasing the chances of engagement.

Yoga author Rachel Brathen makes sure to show photos of herself quite often. Not only do her fans engage more often because they recognise her face, but by showing photos of herself she makes her fans feel closer to her, strengthening her branding.

GOD MORGON!!☀️ I’m on my way back from Gothenburg and the taping of Sommarkväll with this guy (ex prime minister of…

Posted by Rachel Brathen Yoga Lifestyle on Friday, August 14, 2015


You don’t have to be a supermodel. Put your face out there. People will click it. 


    1. 47: Show lifestyles:

      Lifestyle imagery is a powerful way of evoking emotions. People fall in love with, get jealous of, getting angry by, feel compassionate for… people simply feel things when you show them a lifestyle. That’s the genius behind Elite Daily. What is your Facebook Page’s / Brand’s lifestyle? Show it.


You’re not crazy; you’re just smarter than everyone else: http://elitedai.ly/1HSnj5z

Posted by Elite Daily on Sunday, August 16, 2015

People want to live dream lifestyles. Show those lifestyles and they’ll engage with your posts. 


  1. 48: Short and to the point:

    There’s so much content on Facebook that the chances are your post will have only a few short seconds to impress someone and make them engage. By making your posts short and to the point you increase your chances of engagement.


Doesn’t get much simpler than that. 

  1. 49: Make it quick for people to respond:

    No one wants to invest a lot of time into a Facebook post. People just want to quickly click LIKE or leave a comment. Whatever response you’re looking for it should only take a couple of seconds. For instance, if you want people to comment, make it really quick and easy to comment. Don’t ask a question that requires too much thought. Ask something simple. For instance: “Describe this picture in one word”.


Speaking of responding. Leave me a comment below. 



  1. 50: The response should be immediately obvious:

    This is closely related to the previous point. People want to interact with your post very quickly. To let them do this make their response obvious.

  2. The gold / blue dress is a great example of this. There’s only two choices: Gold or blue. It’s only going to take a second to respond, so most people will because, well, why not?

Make the response obvious. Tons of people will still give the wrong response but they will at least give a response , and that’s good for your Facebook engagement rate.

Do you like candy? Yes. … Thank you, you just engaged with my Facebook post. … Easy 🙂 

    1. 51: Create image galleries for clicks:

      Clicks count as engagements, and they’re one of the easiest types of engagement to get. Simply create a photo gallery of highly pleasing images. For instance, put 20 pictures of delectable food up. People will click through the images and your engagement rate will increase.

    2. One great example of this is Sheever.

Sheever is a game caster and host. She’s often visiting amazing places and she always uploads a collection of photos. People click through her galleries of photos and those clicks leads to a high Facebook engagement rate.

Photos to do with Sheever’s visit to TI5 in Seattle.

Posted by Gaming with Sheever on Tuesday, July 21, 2015

An image gallery can generate multipled engagement from one post. 




  1. 52: Reward people who do engage:
  2. Who is engaging with your page? What do they like? Give them more of it. Do they comment? Like the comment and reply to it. Don’t worry about those 20000 people who don’t engage with your page, worry about the people who do.  Reward them for their engagements and they’ll be more inclined to engage again in the future.





    1. 53: An element of mystery:

      You want to add a degree of mystery into your blog posts so people feel curious about your posts and want to click them.

    2. The very best example of this is Upworthy; they’ve truly mastered the art of creating quirky and intriguing titles.

In the post below, Upworthy creates mystery and intrigue by leading us to ask questions: Who is this guy, why’d he do it, what happened, etc.

Instead of plugging his album, his account was used to talk about humanitarian issues for a day. (via MTV News)

Posted by Upworthy on Sunday, August 16, 2015

Make people want to find out more and they will have to engage with your post. 


  1. 54: A or B?

    Here’s a fantastic way in which you can do some product research while also increasing Facebook engagement. Ask your audience whether they prefer product A or product B.

  2. It’s a simple question to answer and it’s also a relevant question that actually matters. People will answer the question. You’ll increase Facebook engagement rate, and you’ll get some important insight from your fans.







55: Hey, me too!

One of the main reasons why people LIKE  posts is because they feel a sense of kinship with the person sharing the post. Or, to put it another way, they identify with the message of the post.

Posts that makes people stop and say, “Hey, me too!” are more likely to be shared. So, to increase your Facebook engagement rate, determine precisely how people feel about the things that matter to them, and then share posts that express those sentiments.


Kinship is the beginning of a life long Facebook relationship. 




56: Have fun and be positive:

Most people online wish they weren’t online. They wish they were out having a blast. It’s easy to take advantage of that. How? Simple. Go outside and have a blast and show yourself having said blast. Then people will want to join in the fun.

The best example of this is Dude Perfect. Dude Perfect is 5 friends just having fun. That’s all. They have 13 million Facebook likes just because they show themselves having fun.

Filmed a super funny episode of Ridiculousness today!

Posted by Dude Perfect on Saturday, August 15, 2015

No worries, be happy, and your Facebook engagement rate will increase. 



57: Dumb it down:

This is without doubt the part of Facebook that I personally struggle with the most. I (and I suspect other writers too) like to try and create intelligent and mentally stimulating posts. Big mistake. Dumb is king on Facebook.

That sounds ridiculous. But think about it. How many popular posts have you seen with absolutely terrible spelling and grammar? How many popular posts have you seen that are next to pointless? One of the most popular TUMBLR posts of all time just says “Cancer sucks”. That’s all.

Dumb it down. Stop trying to be intelligent. I hate having to write that. But it is a very unfortunate reality about social media. Online in the 21st Century, dumb sells.

Just look at the grammar in this post. Yuck! But it still got shares.

He Has Put His Both Hands In The Sand. Few Seconds Later Something Unexpected HappenedAnd Don’t Forget To Share, Your friends deserve it! 🙂

Posted by ViralSection on Saturday, February 28, 2015


I know. I want to write clever stuff too. But most people don’t go to Facebook to read Shakespeare. 



58: Adversity

This point is very important. One of the most common factors of posts that perform well (at least in the industries I personally work in) is that they suggest some invisible point of adversity.

For instance, let’s say you want to post a positive message about opening your heart. If you simply say “Open your heart” you won’t get much of a response. Your post will likely be ignored. But you can change that by injecting a sense of adversity. For instance, try changing it to “Open your heart to adventure. Don’t let them hold you back “. Here you’ve created a point of adversity.

Having a point of adversity motivates people to act because there’s a sense of competition and a sense of overcoming something. Take a look at some highly popular quotes and you will notice the same trend.

Evil people don’t want you to share this post. Don’t listen to them. — Adversity. It motives people. 




59: Elitism:

People like to share posts that make them look superior in some way. For instance, if you write a post saying “Science shows happy people share more Facebook posts” people will share the Facebook post. Why? Because they want to be in the superior group, the happy group, not the inferior group.

Here’s a fantastic example from Positive Attitude Quotes.

This Facebook post creates a superior group of people (those who actually live). People want to be involved in that group, so they take action; they share the post. And the result is an excellent Facebook Engagement rate.

Wonderful words to remember.

Posted by Positive Attitude Quotes on Sunday, August 16, 2015


Only the sexiest and most genius people will dare share this post on Facebook. – elitism. We might not agree with it, but we all secretly want it. 



60: Say something positive about something negative

Have you ever tried sharing a post that puts a positive spin on something negative. For instance, have you tried sharing a post like “20 Reasons Why Overcoming Cancer Made Me A Stronger Person”?

Putting a positive spin on something that is usually negative does two things. Firstly it creates attention because you’re giving an alternative opinion. Secondly, it allows people to change the way other people see them. If you say, for instance, “People who talk to themselves aren’t crazy, they’re actually geniuses,” people who talk to themselves will share the post. They want to stop being thought of as crazy and start being thought of as geniuses, and that is what the post gives them.

Who said being shy was a bad thing?

Posted by The Huffington Post on Monday, June 9, 2014





61: Give them something specific to share with someone specific:


Ultimately you want people to share your posts. The best way to make that happen is to give them something specific to share with someone specific. For instance, a post that says “Why the best friends are the ones who are there during your bad times” gives your fans something specific to share (a compliment) with someone specific (the friends who were there for them).

This example from Tiny Buddha makes you think about specific people and makes you want to share the post with them.

Start giving & receiving more love: http://tinybuddha.com/love-book

Posted by tinybuddha on Wednesday, August 5, 2015


And there you have it. 61 truly effective ways to increase your Facebook engagement rate. Thanks for reading. Obviously you should now share this on Facebook. Thanks 🙂 



Categories: social media


Paul Harrison is a marketing copywriter in the Toronto / Hamilton area, ready to deliver all your copywriting and marketing needs. Visit the front page for details.