6 Make them actually see the importance of your article: A headline is just a bunch of words. If you don’t use those words artfully they’ll be nothing but a string of vowels and consonant broken up with spaces.
You want your titles to resonate with readers. You want readers to actually see the point you’re making.
With our headline “20 Genius Ways To Make People Click Your Headlines” I’ve actually included a description of the benefit of this article. I’ve made people actually imagine other people clicking their titles. That’s a lot more powerful than simply saying “How to write a good headline”.