Why Hire A Copywriter? [Freelance Hamilton Copywriter Shares Insight]

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If you care about your business, you seriously should hire a freelance copywriter.

As a freelance copywriter in Hamilton Ontario, I’ve seen many times how big an effect professional copywriting services can have on a business and on a project.

The late advertising executive Shirley Polykoff said, “Copy is a direct conversation with the consumer.”

When you hire a freelance copywriter, you’re guaranteeing that you communicate with the customer in an effective way.

Copy is the way we communicate a brand or product.

When that copy communicates in an effective and compelling way, it gets consumers chomping at the bit, eager to purchase your product, to sign-up for your newsletter, to convert from perspective buyers into loyal customers.

And yet, when I take a look around this city of Hamilton, it’s obvious a lot of businesses don’t hire freelance copywriters in Hamilton.

Big mistake.

True, you might know the keys to good writing.

But unless you’re a natural born Shakespeare you probably will not be able to communicate your brand your message as effectively as a professional copywriter.

When you hire a freelance copywriter such as myself, you will :

  • Massively improve your digital marketing
  • Boost sales
  • Increase sign-ups
  • Improve conversion rate
  • Control the appearance and personality of your brand or product
  • Tell your brand story
  • Actually get people to read your book
  • Complete your call-to-action
  • Improve your search engine optimization

Simply put: When you hire a freelance copywriter, you take control of the way people react to you and your business.

Looking for a freelance copywriter in Hamilton or these areas?

Are you or or your business located in:

  • Ainslie Wood
  • Ancaster
  • Binbrook
  • Burlington
  • Dundas
  • Flamborough
  • Glanbrook
  • Lynden
  • Stoney Creek
  • Westdale
  • Mount Hope
  • Waterdown

If so, I’d love to chat with you about your project.

Here are 10 reasons to hire a freelance copywriter

1. When you hire a freelance copywriter you improve your advertising every time

Good copy equals good advertising. That’s true whether you’re writing a direct mail campaign, a book blurb, or display advertising such as the ads shown by Google’s Adwords platform.

When you’re spending money on advertising, it only makes sense to invest some of that budget into hiring a professional copywriter.

By hiring a freelance copywriter you will boost the return-on-investment (ROI) of your advertising, meaning you get more for your budget.

If you already have ads but are not achieving a good conversion rate or click-through-rate, it’s time to bring a freelance copywriter on-board.

 

2. A freelance copywriter will produce business communications that work

As a Hamilton copwriiter for hire, I’ve seen some pretty bad amateur copy in my time. And what a negative effect it has on a business.

Whether you’re sending a memo to a valuable colleague, or sending a newsletter to a million subscribers, you need communication that works.

Oftentimes you already know precisely what you wish to communicate. You know you need Bob in marketing to agree to your business plan, but communicating your idea in the right way (and getting Bob to agree with you) is not so easy.

That’s another reason to hire a freelance copywriter or copy editor.

By having your letters, memos, and other materials professionally written (or professionally edited) you can rest assured that you’re communicating the right message in the right way.

Professional copywriters and copyeditors do more than simply correcting your grammar. We know what to say and what not to say. We know which strings to pull to get people to agree to your ideas.

 

3. Freelance copywriters know how to get media attention

Too often in business and in life we have a good point to make but we’re not sure how to make it. That’s arguably the main reason people hire freelance copywriters: because we know how to translate that genius idea of yours into writing.

In business, you might have the best product your niche has ever seen, a marvel of innovation that will change your customer’s lives. But all of that is worth nought if you cannot gain people’s interests in the first place.

Professional copywriters know how to immediately gain the right kind of attention, so that all eyes are locked on you, your company, and your product.

If you’ve produced a great product but don’t know how to get noticed, it’s time to hire a freelance copywriter.

 

4. Freelance SEO copyriters know how to boost traffic to your blog

A freelance blog copywriter / SEO copywriter like me knows how to create online copy that earns traffic. We do this by writing blog posts effectively.

Certain types of writing are favored by Google and other search engines. Backlinks, for instance, are vital (read my guide to building natural backlinks for more on this).

By using the services of a professional SEO copywriter, you will substantially increase traffic to your blog.

As a Hamilton copywriter for hire, I find a lot of my work is in copywriting blog posts for online.

I recently edited a blog post on TheDailyMeditation and increased traffic to the page by 30%. And all it took was some clever editing.

If you already have a blog with good content but little traffic, hire a SEO copyeditor to boost your organic traffic. Alternatively, get your content written by a freelance copywriter in the first place. Remember, your traffic is out there just waiting to come visit your blog.

If you have written your own blog posts, you can also have your blog edited.

 

5. When you hire a freelance copywriter you’ll take control of your professional image

Freelance copywriters and editors can help you with more than just your sales.

You can hire professional copywriters for business letters, memos, whitepapers, all sorts of writing.

A freelance copywriter can do wonders for your confidence, too.

Think about the last time you sent a letter that truly mattered. You knew you needed to communicate the perfect message. And so you read that letter over and over again, desperately trying to weed-out any minor errors in grammar.

As a freelance Hamilton copywriter in Hamilton, it’s my job to make sure you’re never let down by a typo or another unfortunate mistake.

Imagine how much confidence you’d have in your work once you hire a copywriter to produce your writing, or an editor to proofread your work. You could sit pretty, knowing that your writing will end-up perfect, knowing that the words in that letter are communicating the best of you. Don’t be surprised if your professional reputation goes through the roof when you work with a professional copyeditor.

 

6. When you hire a freelance copywriter you can expect media exposure

Copywriters can give you media exposure by writing press releases and SEO guest posts.

You know that the media is a gateway to massive sales.

By getting the big publishers and websites to mention your brand or product, you can double your profit overnight.

Unfortunately, the big blogs, magazines, and papers are swamped by a whole slew of businesses wanting coverage.

How do you make your business stand-out? Sure, you know you need press releases, but the truth is that mediocre writers simply don’t know how to write a press release that pops.

The key is knowing how to communicate with the media.

As a professional journalist with 10 years experience I’ve got the insider knowledge you need to make the media notice you. That’s just another reason to hire professional copywriters.

As a Hamilton copywriter for hire, I know how to get the media to take notice of your product, so you gain exposure that helps your business take-off.

 

7. When you hire a freelance copywriter you can truly tell your story

You know why your company matters.

You were there are the beginning, when your product was just an idea in your mind’s eye.

You have seen that idea grow as the office expanded.

You’ve lived the life of your company.

Too bad your customers have not.

Customers favor the brands and products they feel personally attached to. And the number one way of gaining that favor is by telling your story.

When you hire a copywriter you will see your story brought to life like never before. Then, through your unique brand story, you will earn your customer’s hearts, and they will buy into you big time.

 

8. When you hire a freelance copywriter, you get to express your own voice 

Many creative-types often tell me how they love writing but just need a little help.

My clients tell me they love my professional copywriting services and copyediting services because unlike lots of other copywriters, I am willing to work with them on their own work using their own voice. I will help you to find your voice and to communicate your own personality.

If you’ve written a book or other piece of creative writing,  use my professional copywriting and copyediting services to polish it and together we will create stunning work that is true to you.

 

9. Professional copywriters offer a fresh perspective

Here’s a point many people miss: A good copywriter or editor like me will see your brand and your product from a fresh perspective.

As a Hamilton copywriter and copyeditor, I find that one of the things people love about working with my professional copywriting services is the simple fact that I see things they miss.

Oftentimes, your writing is actually very good. But you’re so close to the product and the company that even though you have the skills you just can’t seem to get the right perspective.

Did you know that even professional writers sometimes use copyediting services?

A fresh perspective can pay dividends.

By hiring a freelance copywriter or editor, you are bringing someone new onboard. That person will see things in a new light. They will bring fresh ideas to the table. And those fresh ideas are often the little push that helps to get things moving in a new direction.

 

10. Freelance copywriters speak the language that matters

The number one benefit of a professional copywriter or editor is that they know how to speak to your audience inn a way that resonates.

With my professional copywriting services in Hamilton I have helped businesses in Ontario to find their way into their customer’s hearts.

Different audiences speak in different ways. CEOs speak business. Customers speak benefits. Google speaks SEO.

As a professional copywriter for hire, I know how to translate your message into the right language for your intended audience. Once you get talking your customer’s language, you start making profitable relationships.

 

These are ten best reasons to hire a freelance copywriter like myself.

Your copy is your direct conversation with your consumers. Make sure you’re communicating in the right way.

 

 

These guys seriously wish they’d chosen to hire a copywriter

An unfortunate case of Their / They’re

hilarious spelling mistake on sign

This spelling mistake will turn all others into toads. “Ribbit”.

funny grammar mistake

A classic grammar mistake that had everyone wondering how one does drive safety.

Ccopuwriting mistake on advertising

Another spelling mistake. This copywriter wants to say goodbye to used cars.

McDonald sign spelling mistake

McDonalds wish theyd hired a copyeditor. Instead they seem to have severed 10 billion people. Masacre.

Copywriting mistake on road

Some spellng mistakes have legal implications. Had a driver been hurt they could have sued because technically there was no warning of an upcoming BUMP.

Spelling is hard

Spelling is surprisingly hard for some people. That’s why copyeditors are such useful people to know.

Exam in progress sign

One can only imagine most students failed the spelling test.

using the wrong words in advertising

This sign is overtly offensive because of one spelling mistake,

Funny sign spelling mistake

Not sure what the nutritional value is of this 100% butt-burger.

funny sign on computer

After this spelling miistake, the writer was not sure if they wanted to exist.

Advertisement in street with spelling mistake

Yes, we all sheet in the pool.

 

 

 

Ready to hire a copywriter in Hamilton? Contact me today

As a Hamilton copywriter for hire, I’d love to hear about your project.

I work with clients mostly in the following areas:

  • Ainslie Wood
  • Ancaster
  • Binbrook
  • Burlington
  • Dundas
  • Flamborough
  • Glanbrook
  • Lynden
  • Stoney Creek
  • Westdale
  • Mount Hope
  • Waterdown

 

Contact me today.

Categories: Copywriting

Paulh

Paul Harrison is a marketing copywriter in the Toronto / Hamilton area, ready to deliver all your copywriting and marketing needs. Visit the front page for details.